Hybrids can also offer significant tonal advantages over emulation pedals, which often rely on digital processing as opposed to actual vibrations. This is great for the live gig where you need to catch fast transitions between the two sounds during the course of a song, or switch to a brief acoustic passage in the middle of a song where you mostly need electric.
I think both companies will see growth that's why we did it.First and foremost, hybrids can allow players to switch between electric and acoustic sounds without changing instruments. We put our arms around each other and said we loved each other. I directed the amp and electronics division, and my brother directed the guitar side, so it only made sense for Mark to be president of the guitar division. I hadn't directed them, even as president. It's just a separate legal entity that allows for a greater growth (of the guitar lines) under their direction. "We're still sharing the same factory and we still make different guitar parts for the (new company).
"I don't think it will confuse people," he said. So that would be a hurdle, but the landscape for marketing is really changing in the music instrument industry with direct and (online) sales."Ĭarson Kiesel, the president of Carvin Corp., sees only advantages with the advent of Kiesel Guitars and the continuation of Carvin Guitars, both under his brother Mark's purview. The Carvin name is very well known and brand recognition takes a long time to develop. If you said 'Kiesel Guitars' to me, I would not know what that is, so they may have an uphill challenge with that. "But I think they're kind of going out on a limb, because the Carvin name is very established.
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"It kind of makes sense to have a guitar division and an amplifier and and professional (audio) division," said Mark Agustin, the owner of Mark's Guitar Exchange, which opened in San Diego in 1985. The decision to launch the new Kiesel Guitars line is seen as a bold move by some music industry experts but as a potential risk by others. This move will cut down costs for consumers, according Jeff Kiesel. However, Carvin Guitars and Kiesel Guitars plans to soon begin handling overseas sales of all of its instruments directly. does all of its North American sales direct to its customers, bypassing music stores and independent instrument and amplification dealers. In order to do this, we realized some years ago that, to be leaders in the industry, we had to separate things a little."Ĭarvin Corp. "In a way, it's like Toyota and Lexus, where - in order to make sure each of the company's divisions are thought of in the highest regard - we had to re-brand. "This is our way of separating things," said Richard Cruz, Jr., who oversees Carvin's advertising and media & Artist Relations. Carvin Corp.’s 100 employees will be divided equally between the old and new companies. Each described the split as an amicable one, which they think will be mutually beneficial.
had between $14 million and $15 million in sales in 2014, according to Carson and Jeff Kiesel, who both spoke by phone Tuesday to U-T San Diego. Both companies have the Carvin name, and (starting April 1) we'll be focused on having dual websites."Ĭarvin Corp. In a separate interview, Carson Kiesel said: "We birthed the new company today, so we see it as an expansion. But whether that will be one year from now, or five years, I don't know." "At some point, I see us moving into our own facility. “We just want to build the (guitar and bass) brand into the best instrument line it can be,” Jeff Kiesel said. Jeff’s father, Mark Kiesel, is the president of Kiesel.
President Carson Kiesel and Kiesel Guitars Vice President Jeff Kiesel, who is Carson’s nephew. Both Carvin and Kiesel will debut new signature model guitars at the NAMM show, which runs Thursday through Sunday.įor now, Carvin and Kiesel will continue to operate under the same roof, according to Carvin Corp. Its instruments are endorsed by such six-string stars as Allan Holdsworth and Frank Gambale, both of whose signature guitar lines are made and marketed by Carvin. Kiesel Guitars and Carvin Guitars interview with owners Mark & Jeff KieselĬarvin currently makes an estimated 5,000-plus guitars and bass guitars annually.
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